Abstract: Over the course of the last few years, the advertisement and marketing of commercial food products in the European market has seen an increasing focus on the beneficial effects of such products for consumer health (Regulation, 2006). These so-called “health claims”, which can be found on the label of some food products, have become a very important medium, aiming to reach the maximum amount of potential consumers possible, and the delivery of these promises has become a crucial objective for food companies or consortia. However, in most cases, the evidence backing up such claims (and their coveted acknowledgment on the product label) has often been cited as insufficient by institutions such as the European Food and Safety Authority (EFSA, Parma, Italy).